My Video Projects
Carve - Women's Sunglasses Campaign
Created in a 1:1 (square) format, designed specifically for Facebook and Instagram ads, which helps maximize visibility and engagement on both platforms.
IKEGGER - Nitro Cold Brew On The Go
Created in a 9:16 (vertical) format, designed specifically for Reels, TikTok, and Story ads/posts, maximising impact and engagement on mobile devices.
Beach Soul - A Shower For Everyone
Created in a 16:9 (landscape) format, designed specifically for websites, YouTube, and email marketing, maximising impact and engagement on laptops and desktop computers.
Progress updates
Integrity New Homes - Designed for email marketing, website and YouTube to help build trust between potential customer and the client. Showing authenticity and transparency, while still having a premium realestate vibe, featuring subtitles and on-camera commentary
Beach Soul
Informational video - created in landscape, square, and vertical formats for my client. It performed exceptionally well as an ad, racking up over 440,000 views, 100 comments, and 200 likes. The video quickly shows potential customers the product's features, including model sizes and how it stays warm for hours. Also demonstrating practical uses, helping viewers envision how they might use it. The video wraps up by highlighting how easy it is to keep in your car for whenever you need it.
Logo Animation
Ending videos - transforming your still logo into an animation can significantly enhance your brand's look and feel, giving it a more premium vibe. I make this a standard practice for every client I work with. Simplicity often works best!
360° Product Video
White background content - ideal for websites and e-commerce platforms like Shopify and Amazon. It provides a clean 360° video of your product, helping customers get a clear understanding of its appearance.
Troubleshooting
Troubleshooting videos - help reduce the back-and-forth communication between you and your customers. Instead of confusing email exchanges, directing customers to a video that offers step-by-step solutions helps them resolve issues quickly, allowing you to focus on your brand.
Completion videos
Especially beneficial for builders, as they showcase the quality of your work. In this case, the video highlights how the concrete slabs were completed in just three days, demonstrating both efficiency and high standards.
Action videos
Fast pace videos - are versatile and can be created for various products and services. These fast-paced clips are designed to grab viewers' attention and are perfect for social media. Trending, upbeat songs enhances their effectiveness for adverts and post.
All about the vertical
Today, users are consuming media primarily on mobile devices, with over 80% of social media time spent this way. Platforms like Instagram, TikTok, and Facebook know this and prioritise vertical videos, rewarding you with higher engagement and views.
You have just three seconds to grab viewers' attention—this is known as the "hook." If your video doesn’t capture their interest quickly, they’re likely to scroll past. In fact, about 65% of viewers decide whether to continue watching within those initial seconds. So, making those first moments count is crucial for success!
Sustainability
Customers appreciate knowing that their purchases contribute to environmental sustainability. If you're partnered with an organisation like One Tree Planted, it’s a fantastic way to share with your current and potential customers—how their purchases support positive change. This not only enhances their shopping experience but also fosters a sense of community and shared purpose. Highlighting these efforts can really resonate with eco-conscious consumers and strengthen their loyalty to your brand.